As part of my PhD I am working on an accessible indoor navigation tool. I am interested in building a tool to run on mobile devices, providing users with individually tailored navigation instructions based on detailed user models.
Personalisation of applications is nothing new, we see it everyday when we log into our Facebook profiles and are dispensed a million adverts related to things we ‘Like’ on the web. Companies are using our interests to target their averts more intelligently. Great for them, but its not using the technology to its full potential for the USER.